PROJECT

Vital Climbing Gym pushed our skills to new heights. As Vital expanded to multiple locations throughout the New York City area, we were challenged to fabricate and install an extensive collection of interior and exterior custom signage, including a colossal, face-lit building ID mounted to steel arm supports projecting from the façade of 182 Broome. Combining careful planning, fabrication, structural ingenuity, and bold scale, the signage makes a mountainous statement from the street while seamlessly complementing the architecture and the brand’s identity. This is what teamwork is all about