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When designing the unique signage for Brooklyn Point, inspiration came from the distinct angled architecture and logo. The slanted point echoed within the braille pads of the copper amenity signage while a bevel was incorporated into the typical copper room signage. This design subtly cultivates the same ambiance the architecture has become known for.

With more than 100,000 square feet of amenities, it was important on this project for the signs to be customized to each space in order to blend and fit with the surrounding interiors. The projects logo played a big part in design as we matched the logo’s curve and played with layering of materials.

We had the great pleasure of working with the team from
Zaha Hadid Architects on this project. Zaha was known as the “Queen of Curve” as it clearly shows in this building’s facade. It was important to us to make sure the building’s curves and fluid motion were pulled into the sign design. We worked with multiple custom metal finishes as well as back painted, etched glass. Our favorite sign type on the project, however, was the edge-lit apartment numbers. Subtle yet sophisticated.

Our inspiration when designing the wayfinding for Mason on Mariposa, came from a mix of the client’s marketing package and architectural elements used throughout the project, such as, the stylized window framing and the areas of copper facade. Even the straight repeated lines used in the logo echo in the framing details of the signs. The mix of contrast of copper on black also plays a lovely part of weaving the signage in with the well-designed interiors.

Perspective is always something to be thinking about in the placement of signs; especially, when your front yard is the Highline. At Abington House, we worked with their branding and marketing to create advertising that could be seen walking down the Highline or driving down 10th Ave. Stepping into the interior, we refined the palette using oil rubbed brass & polished metal.

Set in the heart of the East Village this project had a contemporary flair flowing throughout. We picked up on elements like the chicken wire glass and pops of red used within the design and incorporated them into our signs, providing a rustic yet modern wayfinding design. The custom sconce fixtures we created tied the entire concept together.

Located in urban West Soho, 70 Charlton had a refined and luxurious pallet. We strived for simplicity and softness in the sign design, focusing on blending the signs in with the background. Mimicking the slant on the 7 of their logo, the forward-slash became the component in the signs quietly holding the narrative throughout the space, while the polished apartment numbers were a pop of elegance rounding it out.

Redesigning an entire town’s environmental graphics may be a daunting challenge for other firms, but our experience in wayfinding programming allowed us to take a step back and see the project simply as a larger footprint of a building. Designing custom logos and assigning branding colors, our design skills were fully utilized. The trick was joining corporate, residential and hospitality under one design umbrella so residents, workers and visitors alike would feel at home. And equally as important, know where they were and how to get where they were going. Directories placed throughout the city acted as a beacon for direction while the pops of the branding colors in key signage brought your eyes to areas that were previously lacking presence. 

They say, “The Avery is a gateway to the best and boldest of the Bay Area”. It was a pleasure continuing our long relationship with Related and branching out to the West Coast for this stylish project. With a mixed occupancy of rentals and condominiums, the material palette went from standard acrylic to custom metal finishes with metal text.