PROJECT DETAILS
Located in urban West Soho, 70 Charlton had a refined and luxurious pallet. We strived for simplicity and softness in the sign design, focusing on blending the signs in with the background. Mimicking the slant on the 7 of their logo, the forward-slash became the component in the signs quietly holding the narrative throughout the space, while the polished apartment numbers were a pop of elegance rounding it out.
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