Redesigning an entire town’s environmental graphics may be a daunting challenge for other firms, but our experience in wayfinding programming allowed us to take a step back and see the project simply as a larger footprint of a building. Designing custom logos and assigning branding colors, our design skills were fully utilized. The trick was joining corporate, residential and hospitality under one design umbrella so residents, workers and visitors alike would feel at home. And equally as important, know where they were and how to get where they were going. Directories placed throughout the city acted as a beacon for direction while the pops of the branding colors in key signage brought your eyes to areas that were previously lacking presence.
