The Madison Square Boys & Girls Club has been providing programs and support for young people throughout New York since 1884. Providing some of the key signage at their newest facility was a great opportunity to be part of such a great community project. Along with the dedication plaques and iconic logos peppered throughout the space, there were large window graphics that proudly display some of histories most influential people.
Working closely with the awning fabricator we were able to coordinate the cut-out address text in with the face of the awning for a simple and seamless look. The iconic little bird logo of twitter sits quietly next to the address and displays a halo light affect at night. Its larger counterpart posed to the left of the entrance provides a nice contrast against the brick façade. With a slight spacing off the wall it lends to the effect this little bird is about to take off to tweet the news around town.
Vinyl and vinyl and more vinyl, oh my. This unique space involved a heavy amount of, you guessed it, vinyl. Vinyl graphics with a printed wood grain, vinyl dots with varying patterns and openings all the way down to vinyl backers as many of the signs were mounted on glass. Alignment and positioning of printed small graphics on large panels is a very challenging task with a very small margin for error. Through careful surveying, quality control in our printing and vinyl departments, and great intention to detail by our installation team, it was no problem and the project was a huge success. Even coordinating hole placement for the stud mounted metal letters on glass went up without a hitch.
The architectural elements of this high profile office building played a big role in the design of signage programming. As the fabricator and installer, it was important we kept the designers’ intent top of mind to ensure overall cohesion for the building.
As one of the buildings re-shaping New York City’s skyline, our sign fingerprints are all over 30 Hudson Yards, marking the high profile tenants occupying the space. Fabrication consisted of custom metal finishes with applied metal text and angular layers, mimicking the building’s profile. Mounting at such heights was tricky, but nothing our experienced installers couldn’t handle.